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Upcoming Webinar

The Relationship Era: Why Satisfaction, Quality, & Value Aren’t Enough to Win Hearts (or Wallets)

July 24, 2018  |  2:00–3:00 p.m. Eastern Time/11:00 a.m.–12:00 p.m. Pacific Time

Presented by:   Ryan Donohue, Corporate Director, Program Development, NRC Health


Register for this Webinar.


Important update regarding continuing education credits:  Starting in 2018, each person who wishes to receive a CE certificate for participating in this Webinar must register individually rather than as part of a group, must log in to the Webinar using their name, and must remain logged into the Webinar for the entire duration of the one-hour program. 


For years we have been told if we just talk up our core organizational metrics (our patient satisfaction, quality of care, the value we deliver to our patients) and if we do just that, our organization will surely shine bright in the eyes of consumers. Right? After all, our core metrics are now padding our paychecks, delivering awards to our doorstep, and giving birth to a crop of new ratings sites. What could go wrong? It turns out our core metrics should not be confused with clarity—at least in the eyes of those we serve. Healthcare consumers are largely unable to decipher what we are telling them and lack the information they need to make good decisions—as both consumers of our industry and patients in our hospitals. This Webinar will reveal the simple, surprising factors that influence consumers and cast a harsh light on the dead weight that doesn’t.


After viewing this Webinar, participants will be able to:

·        Identify the major flaws in promoting our core metrics to consumers

·        Describe the influences which lead consumers to determine their own perception

·        Discuss how to promote core metrics through relationship-building and two-way communication


This 60-minute program will include a live question/answer session.


Continuing Education Credits available:


Joint Accreditation
Joint Accreditation: In support of improving patient care, The Governance Institute, a service of National Research Corporation, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
The Governance Institute designates this live activity for a maximum of AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

American College of Healthcare Executives (ACHE) Approved
The Governance Institute, a service of National Research Corporation, is authorized to award 1 hour of pre-approved ACHE Qualified Education credit toward initial advancement, or recertification, of FACHE. Participants who wish to have the continuing education hours applied toward ACHE Qualified Education Credit must self-report their participation. To self-report, participants should log into their MyACHE account and select ACHE Qualified Education Credit.