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Upcoming Webinar

Institutional Reputation: Thinking Beyond Rankings to Capital, Community, and Continuity

February 26, 2020 | 2:00–3:00 p.m. Eastern Time/11:00 a.m.–12:00 p.m. Pacific Time

Presented by Dr. Nir Kossovsky, CEO, Steel City Re


Important update regarding continuing education credits: Each person who wishes to receive a CE certificate for participating in this Webinar must register individually rather than as part of a group, must log in to the Webinar using their name, and must remain logged into the Webinar for the entire duration of the one-hour program.

Reputation is a vital, intangible asset that influences patients to seek services, professionals to rent labor, creditors to supply debt, philanthropists to donate, and regulators to apply a soft touch. Reputation also reflects on an institution’s leadership, in that reputation risks—the peril of economic damage from angry disappointed stakeholders—can become a personal matter for the C-suite and board. Yet risks to reputation are generally and naively regarded as marketing challenges rather than existential operational and governance perils.

In the public corporate world, after nearly two decades of prioritizing in surveys reputation and its risks, disclosing in regulatory filings the value of reputation and the materiality of its loss, and experimenting in social programs strategies for reputation resilience, boards are discerning that “marketing is not risk management.” This Webinar will share and apply lessons to healthcare operations and governance that have been acquired from both the commercial and not-for-profit sectors.

Learning objectives

After the Webinar, participants will be able to:

  • Risk Principles: Describe the behavioral economic underpinnings of reputation and its risks.
  • Pathway to Perils: Explain how and why regulations, compliance, and the arms race of marketing promises have left board members personally exposed to the consequences of cultural changes.
  • Operational Takeaways: Create reputational value and resilience using the traditional tools of risk management, risk financing, and risk transfer; and the non-traditional resources comprising other siloed operations and atypical communications solutions.
  • Governance Takeaways: Create a risk governance overlay to protect boards three ways.
  • Metrics: List which measures should be tracked to manage reputational risk.

This 60-minute program will include a live question/answer session.

Continuing Education Credits Available


Joint Accreditation:
In support of improving patient care, The Governance Institute, a service of National Research Corporation, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team. This activity was planned by and for the healthcare team, and learners will receive 1 Interprofessional Continuing Education (IPCE) credit for learning and change.

The Governance Institute designates this live activity for a maximum of 1 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

The Governance Institute, a service of National Research Corporation, is authorized to award 1 hour of pre-approved ACHE Qualified Education credit for this program toward initial advancement, or recertification, of FACHE. Participants in this program who wish to have the continuing education hours applied toward ACHE Qualified Education Credit must self-report their participation. To self-report, participants should log into their MyACHE account and select ACHE Qualified Education Credit.

The Governance Institute, a service of National Research Corporation, is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its Web site:

Program level: Overview • No advanced preparation required

Field of Study: Business Management and Organization

Maximum potential CPE credits: 1