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Subsidiary and Local Boards

In order to support our health system members, we created a collection of resources specifically on system issues. The resources below have been selected especially for subsidiary and local boards. They provide information on topics such as community benefit, patient experience, improving system–subsidiary relationships, and board organization.


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The Big River: Building System Brand Loyalty through Local Consumer Experiences

One of the biggest challenges to any healthcare brand big or small is to form an identity that sticks in consumers’ minds. This article explains why it is important for systems to revalue local brand equity in order to make themselves more appealing to consumers.

 
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